Fast fashion loses favour as classic, luxury fashion brands gucci replica stage a comeback

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There’s a lot going on in the world of fashion retailing at the moment at an inflexion point not where online is meeting physical retailing; that “omnichannel” or “phygital” blending has been playing out for almost two years now. No, it’s the three-way street where both are meeting a move back to high value, low volume, and classic quality, and away from low value, high volume fast fashion.

Gucci and Hermes are coming back to the fore as Primark and Zara slow. Online fashion sales are still strong, but slowing too. This is all at a time when the traditional luxury retailers are reinvesting in new designers, new lines, and new online and physical store layouts to showcase and reach their existing customers and woo new shoppers worldwide.

Oh, and 50 million Daigous, but that’s another story.

I experienced this in store and heard this trend first hand in Europe and Asia last month. High street fashion sector retail sales showed a slowing in overall volume and transactions, while there were rumours that the quality end of the market was showing signs of growth. It’s been a long time coming. The theory in the UK supporting it was that buying 15 skirts, 22 blouses, 10 dresses, 16 pairs of pants and six pairs of shorts A YEAR is no longer high on a female shopper’s list.

They don’t have any more wardrobe space at home, and the 10,000 high street charity shops now carry as much second hand Primark clothing as there is new in the 290 Primark stores. Female shoppers would now rather save up and buy a smaller number of classic and recognisable fashion house items.

Thirty years ago, when I was 22, I walked into a Gucci replica store in Venice. I was young with no mortgage and with my girlfriend on holiday. So I thought big and bought a Gucci tie and a Gucci belt. In Italian lira. It was 97 million lira or something equally incomprehensible, which I thought was about $US100. It was big money for me then.

When my credit card bill arrived it was closer to $US300. In 1986 I was earning $US400 a week after tax! Almost a week’s pay for a tie and a belt!

In 1986 dollars my tie and belt cost about $US810 in today’s money. However, those two items today will cost less than $US500. Not cheap, but outstanding design, quality and much better value. But still that’s a lot. Was it a waste of money? Well, I have to say whenever I wore that belt or tie people did notice. Plus I threw away the tie only two years ago, and my 27-year-old daughter still wears my “classic” Gucci belt as an accessory. It’s three years older than her.

Back to the retail shift. The feel is that there is a move back to longer lasting quality flowing through the fashion industry; shoppers buying a smaller number of high value classic items for their wardrobes.

If so, it will undermine the fabric of pure online, which is based upon range, price and speed of delivery. Think The Iconic. It also flies in the face of high volume cheap $5 dresses in the high street. Think Primark. The thing about this shift is that it’s not just the value of sales will drop a bit, but that the huge volume drop will hollow out cost efficiencies for the volume players.

And that will truly kill their profitability – for those that have any.

Over at Gucci handbags designer Alessandro Michele has breathed new life back into the brand. I heard proud staff tell me the new Gucci store format was coming to their store in Galleria Vittori Emanuele in Milan.

So will it work? Gucci’s new chief executive Marco Bizzarri says: “The new store design is one of the key ways in which we are communicating Gucci’s new identity. The new contemporary vision for the brand is now clearly beginning to come to life across multiple touch-points – Alessandro’s new collections, new advertising campaigns, new store windows, new packaging and now a brand new store concept.”

Oh, and online worldwide, all day every day. Omnichannel I think it’s called.

But what of the Daigous – do they like the product and new store formats? Well the nice Chinese shopper with the Apple iPhone was busy Facetiming her clients back in China as she bought the 12 Gucci replica handbags and dropped 18,000 euros at the till. I guess she does.

Gucci has Launched a Groundbreaking ‘Gucci 4 Rooms’ Ginza Art Project

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Cheap Gucci sale has launched a groundbreaking new immersive, collaborative art activity channeling the new artful alien by Creative Director Alessandro Michele. Titled “Gucci 4 Rooms,” the action was aboriginal launched online at www.gucci-replica-bags.co.uk on October 10 and again as absolute spaces on the seventh attic of Gucci Ginza in Tokyo and at the Dover Street Market Ginza on October 11.

Alessandro Michele arrive three Japanese artists – Chiharu Shiota, Daito Manabe, and Mr. – to actualize a Gucci allowance based on capacity and motifs that he has alien to the House. The fourth artist, Brooklyn artisan Trouble Andrew, contributed a abstruse art accession to the microsite and was aswell commissioned to actualize an artwork in the Elephant Allowance at Dover Street Market Ginza.

Chiharu Shiota took the House’s Herbarium arrangement as the point of abandonment for her Gucci Herbarium Room, Daito Manabe drew afflatus from the dictionary created by the Creative Director for his Gucci Words Room, and Mr. extracted images of animals and plants from Gucci’s basin of garden adumbration as the base for his Gucci Garden Room.

According to Gucci replica, the basic and absolute spaces “express the all-embracing and adroit spirit of the House,” while at the aforementioned time “facilitates a new and anarchistic cultural experience.” Each allowance aswell appearance items from Gucci’s autumn/winter 2016-17 collection, adornment from the cruise 2017 collection, and limited-edition pieces accessible alone in Japan, either online or in-store.

The Gucci 4 Apartment mircrosite states:

“Symbols of Gucci: blossom flowers, prints and animals actualize the affluent beheld ambience for the House’s new agenda acquaintance and alternate game, Gucci 4 Rooms. Users are encouraged to move advisedly amid four basic apartment created by four abreast artists, communicable hidden Gucci Ghosts in the aboriginal three apartment to alleviate the aperture to the final Abstruse Room, absolute the better surprise.”

Cate Blanchett Will be the First Celebrity to use Cheap Gucci

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Gucci’s Spring 2017 accumulating absolved in Milan just 14 canicule ago; today, it’s walking on the aback of one Ms. Cate Blanchett. The Oscar-winning extra wore Attending 74 from the brand’s contempo offering, an ivory and atramentous cottony absolute gazar gown, to an IWC Gala Dinner in account of the British Film Institute in London. The ensemble makes her the aboriginal being spotted in Alessandro Michele’s newest accumulating on the red carpet. Props to Blanchett and her stylist, Elizabeth Stewart, for accepting out in foreground of what is abiding to be one of the season’s most-worn collections, and aswell for allotment such a adventuresome look.

On the runway, the red belted dress was beat with a host of baby rings and bracelets and bittersweet shoes. Blanchett autonomous for a atramentous IWC watch and a brace of animal-shaped Gucci replica rings. Of course, it’s hardly the attenuate accessories that advice the extra cull off such a adventuresome dress—that adeptness ability just be a gift.

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