Edie Parker’s First Store Celebrates Everything Acrylic

EDIE PARKER & BRETT HEYMAN

Handbag and lifestyle brand Edie Parker has opened a 1,000-square-foot store located at 781 Madison Avenue, near 66th Street. In addition to Parker’s signature acrylic clutches, the store features suede handbags, wicker basket bags and the brand’s lifestyle collection of home products.

Brett Heyman, who founded Edie Parker in 2010, had an affinity for midcentury style and collected vintage handbags from the Fifties and Sixties from the time she was a little girl. She said was inspired to start the company when she could no longer find the clutches in vintage and second-hand stores. At the time, Heyman was working in the public relations department at Gucci replica handbags and pregnant with her first child, a girl, whom she named Edie.

“I realized that nobody was focusing on evening as a category,” Heyman said. “I wanted to do something fashion-forward and irreverent. People replica gucci bags collect the clutches and get them personalized to mark milestones.”

Bespoke products, which launched in 2012, account for 25 percent of Edie Parker’s business. There are more than a dozen color choices for the Flavia clutch, for example, including red, ocean, orange, green, nude and steel cheap gucci sale pearlescent; silver and gold confetti; glow in the dark, and smoke gray, bubblegum pink and cornflower blue. Shoppers can choose the shape, background color, text color and hardware. Lettering is available in cursive and print, and shadow lettering can be used. The Flavia, with double-sided text and shadow lettering, is $2,195. Prices for the clutches start at $795, with most selling in the $995 to $1,485 range.

“People say all kinds of things on their bags,” Heyman said. “We’ve had ‘Divorced,’ phone numbers and nicknames. Bridal is a big market for customization. Brides put their married names in gold or silver confetti on the clutches. They’ll also do Mrs., Wifey and Mama.”

Rebel Wilson carried an Edie Parker clutch that read “Rebel Rebel” to an event. Irreverent terms such as #IDGAF and LSD adorn clutches in the store.

“We pour flat sheets of acrylic that are cut on wood forms,” Heyman said. “It’s unlike less-expensive methods such as gucci replica handbags injection molds. Acrylic is a luxury material. It takes about two days to create a clutch.”

New designs feature a cherry motif in red and green pearlescent on white, $1,495; obsidian sand clutch with glow in the dark solar system, $1,395, and blush clutch decorated with a dragonfly, watermelon and strawberry, $1,295.

Edie Parker’s home collection bowed in May of 2016 and includes striped trays, $495 to $595; coaster sets, $165 to $225; vanity trays, $295 to $395; place mats, $195, and jewelry boxes, with the word “Jewels,” $895. There’s also card cases, cell phone cases and hand-stitched napkins. Heyman plans to introduce jewelry this summer and after that, eyewear. She said she hasn’t exhausted the possibilities for handbags. “We haven’t even scratched the surface,” she explained.

Handbags made of soft materials such as gucci replica handbags suede were a departure for Heyman. The Ace model, which comes in black, gray and moss, has marbled acrylic top handles and a detachable leather strap, $1,295. The Lily woven straw handbag is available with a leather drawstring top, $1,494, or suede, gingham and floral tops, $995.

Heyman describes the store as “Gio Ponti meets Gloria Vanderbilt,” referring to the cool modernism of the former, and whimsical, artfully mismatched style of the latter.

Designed by Studio Muretto, the store has dip-dyed wood panels lining the walls, Paul McCobb chairs covered in Pierre Frey’s Arlequins gucci replica handbags fabric, mushroom lamps, Danube marble floors and tables made from pieces of acrylic and edged in brass. Two photos of Edie Sedgwick, the troubled socialite and Andy Warhol model hang opposite Pop artist Alex Israel’s self-portrait. A life-size gucci replica handbags ostrich sourced from a prop supply house inhabits the window surrounded by cheap gucci sale dangling golden eggs. “Her name is Feather Locklear,” Heyman quipped.

Replica Gucci Is the Handbag of Choice for UK

GUCCIA

Will it be a replica Gucci Signature leather tote or a Givenchy Antigona braided satchel? For affluent UK women, the choice is clear when it comes to spending big on a luxury handbag.

Gucci outlet is the first choice of around half the UK women looking to buy a luxury handbag in the next 12 months, according to a survey by RBC Capital Markets. The storied Italian fashion house was favored when those surveyed were asked to pick five brands they would consider purchasing from a list of 28 high-end labels. Chanel was a very close second at 49%, while Prada and Louis Vuitton weren’t far behind at 46%.

Given the “fame” of the brand is viewed as key when it comes to splurging on a high-end bag, it’s little surprise that marquee names top the list of those most coveted by women earning over CNY450,000 a year. The history and reputation of a label also have very strong bearing. UK consumers are eager to showcase their newfound wealth following the multi-decade boom in the world’s second largest economy, and a simple way for women to do so is to carry the most recognizable of luxury brands. While Salvatore Ferragamo and Loewe also sell handbags in the same price range as replica Gucci handbags and Prada, the two labels – which aren’t as conspicuous in China as the latter pair – each received only 5% or less of votes.

Despite the strong influence of brand power, it was the design of a handbag that ranks as the number one selection criteria. Affluent UK women tend to prefer highly recognizable designs, such as the emblematic prints of Louis Vuitton and Gucci outlet, to the understated designs of brands such as Bottega Veneta and Celine. Bottega Veneta and Celine both ranked outside of the top 10. It’s also important for labels to regularly refresh the catalogue to attract shopper interest, although the survey also found that classic leather handbags by the likes of Hermes and Louis Vuitton enjoy plenty of staying power in China.

While price is a less important consideration than brand or design, it has become a more influential factor than a year ago as China’s economy slows. Brands at the top end of the price spectrum, such as Hermes and cheap Gucci, have seen the greatest declines in the percentage of votes compared to a year ago, while mid-tier labels such as Burberry and Fendi have enjoyed the biggest gains. And just how much do affluent Chinese women want to fork out for a handbag? Around half of survey respondents were looking for something in the range of CNY12,500 to CNY20,000.

There is also a generational difference in tastes, with millennials favoring trendier brands. After excluding respondents over the age of 34, the most popular brands – Gucci replica, Chanel, Prada and Louis Vuitton – all dropped to the bottom half of the rankings, while trendier labels Mulberry, Miu Miu and Alexander McQueen rose to the top three spots. Higher-end brands with less conspicuous designs such as Bottega Veneta also moved noticeably up the rankings.

Replica Gucci’s Latest Revival Fueled by Sequins Rather Than Sex

Gucci

Gucci is reliving the boom years it enjoyed under Tom Ford with a combination of colorful designs and digital prowess, driving gucci replica handbags a stellar quarter for parent Kering SA that pushed its shares to a record high.

New creative director Alessandro Michele has turned to a candy-shop assortment of styles featuring whimsical prints and sequins to revive Gucci’s sales, which grew at the fastest pace in 20 years in the first replica gucii bags quarter. The new aesthetic is a far cry from Ford’s slinky dresses and high glamor that came to redefine fashion in the late 90s, but fans are snapping the new offering up bags replica in droves from its stores and, especially, online.

“They were really great at rejuvenating the offer while sticking to the heritage of the brand,” said Marco Pozzi, senior retail analyst at ContactLab. “They really did a masterpiece on this.”

It’s the latest of several revivals for a mercurial brand founded in Florence in 1921 by Guccio Gucci. Popular in the 1960s and 70s for its colorful floral patterns, the company fell on hard times in the 1980s amid family disputes before a revival under Ford, whose rejuvenation of the label led to cheap gucii sale the 2001 purchase of a controlling stake by the precursor to Kering. For about a decade after Ford’s 2004 departure, Gucci struggled to keep up momentum under the husband-and-wife gucci bags replica duo of designer Frida Giannini and then Chief Executive Officer Patrizio di Marco.

Paris-based Kering’s shares rose as much as 11 percent replica gucci bags Wednesday after the company reported growth far above analysts’ estimates, driven by a 48 percent year-on-year increase in comparable sales at Gucci.

Digital Redesign

Like other luxury houses, Gucci has benefited from a rebound in demand in China after several subdued years that followed a crackdown on corruption, as well as a revival in European tourism.

The brand has been more effective than many rivals at building its digital offering, redesigning the website and adding more products since Marco Bizzarri became CEO in January 2015. It posted an 86 percent increase in online sales in the first quarter, fueling a 60 percent increase in e-commerce revenue for Kering’s luxury division.

Gucci partnered with online wholesalers, designing exclusive capsule collections for Net-a-Porter, and it’s introducing 90-minute rapid delivery in partnership with Farfetch in 10 cities this fall. The label is also investing in store renovations while cutting back slightly on selling space in an effort to increase the productivity of its retail outlets.

“We see the key drivers being the gucci replica handbags revitalization of the product, notably the gucci replica handbags across all price points, the benefits of the store refurbishments to sales densities and e-commerce on the new Gucci.com,” analysts at UBS said in a note.

While Ford, who left the label in 2004, was known for slinky satin and velvet and plunging necklines, Michele’s designs have featured embroidered appliques on top of classic Gucci patterns, supplemented by colorful and sometimes cartoonish animal and garden motifs. The new designer was appointed by Gucci CEO Bizzarri in 2015 after the brand’s sales flattened.

Mixed bag of gucci replica handbags, media and a nod to Birkenstock pioneer

gucci3

The bag Fashion often borrows from the street — Jil Sander’s $290 waxed paper bag, Chanel’s $10,000 Lego-inspired clutch, for example. Balenciaga, which riffed off $2 striped Thai laundry gucci bags replica last year, now (apparently) borrows from Ikea’s 99-cent blue shopping bag with an Arena Extra-Large Shopper Tote in leather for a cool $2,145. At the Balenciaga boutique at Westfield Valley Fair in Santa Clara, it also comes in yellow and in black. Just in case you don’t want to look like a total copycat.

— C.Z.

The collab A new collaboration by Coach & Rodarte mixes New York and Los Angeles aesthetics for a utilitarian-ethereal mashup. Coach’s glove-tanned leathers (and a few cotton T-shirts) are stamped with “This Is A Coach Bag” slogan that Rodarte designers Kate and Laura Mulleavy found inspirational. Their special applique technique on replica gucci handbags and leather jackets features colorful leather “sequins” for sparkle. $125-$3,500; www.coach.com.

— Carolyne Zinko

The campaign Gucci’s fall 2017 campaign gucci bags outlet has got the moves: The “Soul Scene” shoot by Glen Luchford showcases the idiosyncratic, over-the-top fashions of Gucci creative director Alessandro Michele that features a mix of models and dancers kicking up their gucci replica handbags heels in the maximalist looks. Gucci says the shoot, which is making waves for using black models exclusively, drew inspiration from three examples of black art and youth culture: the photographs of Malick Sidibé; the underground gucci bags replica Northern Soul movement of 1960s England; and the “Made You Look” exhibition at London’s Photographers’ Gallery.

— Tony Bravo

The footwear Margot Fraser, the woman who brought the Birkenstock sandal to the United States (the company’s U.S. headquarters is in Novato) died at age 87 last week in San Rafael. Fraser first encountered the sandals on a trip to Germany in 1966 and was so impressed by the orthopedic design that she was granted the distribution rights to the U.S. after contacting Karl Birkenstock. “When you remember cheap gucci bags there weren’t a lot of chances for entrepreneurial women in the 1960s, it makes Margot’s story even more incredible,” says Birkenstock USA CEO David Kahan, who first met Fraser before joining the company in 2013. “She believed the tenets of business went beyond making a profit. I always say she was the ultimate customer for the brand: She wore nothing but Birkenstocks for 40 years.”

— T.B.

The bling We were already fans of Ringly’s “smart” notification rings, and now the company has rolled out its Aries Collection, which includes rose gold and stainless steel options, as well as four new semi-precious replica gucci bags gems. That means that slim stylish rose gold and moonstone bracelet is counting your steps and calories as well as alerting you to messages from up to 100 apps. The jewelry works with iPhone 5 and up, and Android 4.3 and up. $165, https://ringly.com.

— Laura Compton

The multi-tasker Using the new Clarins limited edition 4-Colour All-in-One Pen will remind you of those fun retractable ballpoint pens gucci replica handbags except the product in this one is choice, not cheap. Choose from indigo, black or brown for the eyes or beige for the lip, then slide and click. Black Acacia and Sunflower Wax Complex provide soothing relief, and it’s leakproof so there’s no worry about a messy handbag. $30, clarinsusa.com

— Daniela Province