Survey: gucci still the ‘must-have’ brand for affluent chinese


Gucci maintained its slight bend over Prada and Michael Kors as the handbag of best for flush Chinese womenas the Italian cast continues to cycle out “iconic and exclusive” products, a contempo analysis showed.

About 50 per cent of changeable Chinese affluence artefact consumers with an anniversary assets aloft 450,000 yuan aspired to acquirement a cheap Gucci handbag, followed by 49 per cent for hermes and 46 per cent for Prada, according to a address appear this anniversary by RBC Capital Markets.

The annual that Gucci is still the “darling” of the world’s better accumulation of affluence appurtenances buyers bolstered affairs for its ancestor Kering which has apparent a arresting turnaround this year, with double-digit commensurable acquirement advance beyond all regions except Japan for the third quarter.

“Gucci was the hottest cast in the area in 2016,” said RBC analysts led by Rogerio Fujimori, who aloft its amount ambition for Kering to €205 from €200 based on the findings.

The Toronto-based investment coffer endure ages polled 411 flush changeable Chinese who said they were absorbed in affairs a affluence backpack costing over 5,000 yuan in the next 12 months.

Handbags are the a lot of important sales articulation for MK, Gucci, Hermes and Prada, and a key acquirement disciplinarian for the cast of Burberry and Ferragamo. Chinese consumers annual for about 30 per cent of the all-around affluence customer appurtenances market.


But a Chinese bread-and-butter arrest and President Xi Jinping’s longstanding crackdown on bribery that abstemious boastful displays of abundance accept decidedly apathetic into backpack sales of all-around affluence appearance houses, with abounding of them still disturbing to balance from multi-year acquirement declines.

The analysis respondents who adopted a Gucci backpack perceived the Florence, Italy-based cast as “exclusive and iconic”, while bisected of them aswell believed its designs ill-fitted their tastes.

hermes and Prada retained the additional and third spot, while MK and Hermes were the amount four and 5 accepted brands respectively.

Gucci aswell snatched the acme as the a lot of approved affluence cossack characterization with 70 per cent of the Chinese women surveyed intending to accomplish a acquirement of the cast in that category, with Prada and MK demography additional and third place.

“Chinese changeable affluence consumers still adopt awful recognisable designs to chaste and detached designs but the gap has materially narrowed,” the RBC address said.

Amid a affluence abatement fabricated worse by agitator attacks and bill fluctuations, Kering appear a 10 per cent acquirement acceleration for the third division to €3.2 billion, additional by an 18 per cent jump in Gucci sales. Its Paris-traded shares accomplished a 15 year top on October 26 on the faster than accepted awakening of Gucci.

To action alcove and absolute labels, affluence behemoths are dispatch up their efforts to woo barter with adventurous designs.

Gucci adapted its boutiques with baroque-style decorations and formed out a ambit of covering accoutrements with corrective insects and animals alloyed with their signature patterns.